Content funding on Walks Around Britain
Walks Around Britain produces a variety of content with funding from outside parties. These sources of revenue allow us to continue to offer the Walks Around Britain webiste free of charge so everyone can discover the benefits of walking. The presentation of the content makes clear how the content has been commissioned and produced, and who has funded it.
One of three labels will appear on this content:
- "Supported by" or "Sponsored by"
- "Advertorial Feature"
- "Advertiser content" or "Paid content/paid for by"
"Advertiser content" or "Paid content/paid for by" is used to describe advertisement features that are paid for and controlled by the advertiser rather than Walks Around Britain and are subject to regulation by the Advertising Standards Authority in the UK, the Federal Trade Commission in the US and the Advertising Standards Bureau in Australia. This content is created by the advertiser themselves and hosted by Walks Around Britain and does not involve Walks Around Britain staff.